You know that song 'Going Mobile' by The Who from the early seventies? Well, it's not very good, but it always pops up in my head when people talk about mobile. Which is unfortunate because that's what we are talking about today with Alexander Younger, Vice President of Design Lab. Although to be fair we're talking about mobile design and mobile internet whereas that song is about owning an RV.
THE WISDOM
Mobile is HOT! He said it with words, he said it with charts and stats (which you can check out at www.lukew.com). Mobile. Is. Hot. The majority of phone users these days are on mobile capable devices and most new devices are mobile capable, so it you're not getting on mobile to promote your site, sell your wares, connect with your audience, you're missing out on a major opportunity.
ALEXANDER SAYS
BEST PRACTICES IN MOBILE DESIGN
ESTABLISH BUSINESS GOALS
MINIBIO
Alexander Younger [I hope he has a son named Alex so he would be Alex Younger Senior] started Design Lab 20 years ago backed with a history in fine arts and economics and a passion for emerging technologies. At that time the web was still a dream and Alex has grow Design Lab along side the ever changing, ever evolving industry to be today, a well recognized player in the world of design strategies and solutions.
Alexander Younger [I hope he has a son named Alex so he would be Alex Younger Senior] started Design Lab 20 years ago backed with a history in fine arts and economics and a passion for emerging technologies. At that time the web was still a dream and Alex has grow Design Lab along side the ever changing, ever evolving industry to be today, a well recognized player in the world of design strategies and solutions.
THE WISDOM
Mobile is HOT! He said it with words, he said it with charts and stats (which you can check out at www.lukew.com). Mobile. Is. Hot. The majority of phone users these days are on mobile capable devices and most new devices are mobile capable, so it you're not getting on mobile to promote your site, sell your wares, connect with your audience, you're missing out on a major opportunity.
ALEXANDER SAYS
BEST PRACTICES IN MOBILE DESIGN
ESTABLISH BUSINESS GOALS
Know your audience
Insist on this!
Insist on this!
KEEP IT SIMPLE
"Don't make me think"
"Don't make me think"
GET INSPIRED
Get out there and use, consume
Be on top by knowing what's available and doable
Be on top by knowing what's available and doable
GO SOCIAL
Make it personal
Make it fun
Make it fun
REMEMBER RANKINGS
Other people's opinions matter
A bad ranking is as bad as no app
HOW TO IMPRESS (IN THE WORLD OF DESIGN)
GREAT PORTFOLIO
A bad ranking is as bad as no app
HOW TO IMPRESS (IN THE WORLD OF DESIGN)
GREAT PORTFOLIO
Simple, clean, your best work
Be accountable and be clear
GREAT ATTITUDE
Be accountable and be clear
GREAT ATTITUDE
Have fun, but be challenging
"Attitude determines Altitude"
RESEARCH THE COMPANY & INTERVIEWER"Attitude determines Altitude"
Get a sense of who the company is
What's in it for you?
ASK QUESTIONS(!!)
What's in it for you?
ASK QUESTIONS(!!)
Don't be shy, ask the questions you want to ask
Interview them about the company and how it suits you
DON'T SETTLE
Don't.
Interview them about the company and how it suits you
DON'T SETTLE
Don't.
WORKS
Alexander showed us a great campaign currently being done for The Beer Store [Kids, never drink and mobile] check out the campaign here. Or just check out the Design Lab site for all the great work they do.
Alexander showed us a great campaign currently being done for The Beer Store [Kids, never drink and mobile] check out the campaign here. Or just check out the Design Lab site for all the great work they do.
SO?
The future is in our hands. The future of design, the future of commerce, the future of technology is literally in our hands [well not my hands, my phone is relatively ancient], but in most of our hands. Information when you want it. Be connected at all times to your client base, your customers. Better be ready to deliver. Hee Hoo! Beep Beep!
The future is in our hands. The future of design, the future of commerce, the future of technology is literally in our hands [well not my hands, my phone is relatively ancient], but in most of our hands. Information when you want it. Be connected at all times to your client base, your customers. Better be ready to deliver. Hee Hoo! Beep Beep!
