MINIBIO
Ever heard of that internet thing? Alex Pejcic has. Fifteen years ago he and his basement cohorts decided that there was gold in them there hills and set out to create a viable internet business. Today Sonic Boom Creative Media does work for giants like Bell Mobility, Pepsi, and RIM. Not a bad step up from going door to door in Hamilton selling web services.
THE WISDOMEver heard of that internet thing? Alex Pejcic has. Fifteen years ago he and his basement cohorts decided that there was gold in them there hills and set out to create a viable internet business. Today Sonic Boom Creative Media does work for giants like Bell Mobility, Pepsi, and RIM. Not a bad step up from going door to door in Hamilton selling web services.
Head, heart, and hands. Be smart. Care. Be skilled. If you can do this you can succeed. At the end of the day, this thing we do is still a business. It's still driven by money and while creativity and passion are so so important, you still have to get paid. It's not all foosball and beer, but if you're smart, if you take the work to heart, and you can do the work (and do it well), you'll thrive.
USE THIS
Know social media
Know what's out there
Show that you can use it and are interested in trends
UNDERSTAND THIS
The meaning and role of a brand
Marketing basics: Direct & Mass
Latest trends & tech
Social design
POSSESS THIS
Proven skills in your discipline. Know your stuff!
A positive attitude. Be a team player
A willingness to learn. You know nothing.
References. Good ones
A strong portfolio
PASSION!
The meaning and role of a brand
Marketing basics: Direct & Mass
Latest trends & tech
Social design
Proven skills in your discipline. Know your stuff!
A positive attitude. Be a team player
A willingness to learn. You know nothing.
References. Good ones
A strong portfolio
PASSION!
DO THIS
Get noticed, recognized, and respected. It will take time
Join interactive media groups
Submit your portfolio to online communities
Create your online space
Ask for advice. Ask for interviews
See an opportunity? Take it
Find inspiration outside of work
Lose the ego
Pay your dues!
Be prepared for shittiness
Join interactive media groups
Submit your portfolio to online communities
Create your online space
Ask for advice. Ask for interviews
See an opportunity? Take it
Find inspiration outside of work
Lose the ego
Pay your dues!
Be prepared for shittiness
PAY YOUR DUES
Work. Hard.
Don't be disillusioned. It's not all fun
This is a job. It's business
WORKS
Don't be disillusioned. It's not all fun
This is a job. It's business
So much to show... I suggest you just check out the portfolio at SonicBoom.com. Just be sure you check out the fantastic TrufflePig Travel Site and the very cool WWF polar bear tracking site.
SO?
A lesson from the business side. The suit jacket tipped us off I think. Though the same core messages came through: be passionate, get involved, work for it, pay your dues. Now if your seat backs and tray tables are in the upright and locked position we'll be off... at Mach II. Boom.
A lesson from the business side. The suit jacket tipped us off I think. Though the same core messages came through: be passionate, get involved, work for it, pay your dues. Now if your seat backs and tray tables are in the upright and locked position we'll be off... at Mach II. Boom.
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