This week's blog is brought to you by the letters A and M and the number 11; as in 11am. Which is how late I slept in and missed this week's guest speaker Meg Kerr, Social Media Integration Manager at Mosaic Experiential Marketing (that's a mouthful). Fortunately today's blog is also brought to you by my lovely and talented class mates whose notes and own blogs I referenced for this information. Thanks guys.
Ever wonder how social media works for advertisers; or even what exactly social media is? Well wonder no more. If you're sharing content, chances are you're involved in social media. Any network that allows you to share content easily among others is at it's core a social media network. It's like teen sex, social media (to paraphrase Avinash Kaushik). Everyone wants to do it. No one knows how, and when it's finally done, there is surprise it's not better. Advertisers quickly latched on to social media networks because it works. People trust peer to peer information much more than they do advertisements so let people distribute ads for you. Companies can also target people based on very detailed information or analytics. Digital media is always changing because user habits are getting more savvy, says Meg. So companies need people like Meg to keep up with the world of social media.
MEGG SAYS
4 CURRENT TRENDS IN SOCIAL MEDIA
REAL TIME + SMART PHONES = GAME CHANGER
MINIBIO
How exactly does one get to become Social Media Integration Manager at Mosaic Experiential Marketing I hear you ask. Well first off you should know exactly what Social Media Integration Manager at Mos...sheesh. What that is. The position was custom built for Meg, her expertise in social media and savvy marketing mind satisfied a need that until recently hadn't existed. Having honed her skills as a Broadcast Journalism student, a grad of Western's Media, Information and Technoculture, a newscaster with Corus and a Promotions Coordinator at Exclusive models, she eventually wound up at Mosaic working as Labatt's Brand Ambassador. Stay with me now. At Mosaic Meg found herself managing online communities, moderating and strategizing, and she was doing it for Coke, Diageo, Matell, Rogers, Labatt, to name a few, and that's how she became Social Media Inte... that's how she got her job.
THE WISDOMHow exactly does one get to become Social Media Integration Manager at Mosaic Experiential Marketing I hear you ask. Well first off you should know exactly what Social Media Integration Manager at Mos...sheesh. What that is. The position was custom built for Meg, her expertise in social media and savvy marketing mind satisfied a need that until recently hadn't existed. Having honed her skills as a Broadcast Journalism student, a grad of Western's Media, Information and Technoculture, a newscaster with Corus and a Promotions Coordinator at Exclusive models, she eventually wound up at Mosaic working as Labatt's Brand Ambassador. Stay with me now. At Mosaic Meg found herself managing online communities, moderating and strategizing, and she was doing it for Coke, Diageo, Matell, Rogers, Labatt, to name a few, and that's how she became Social Media Inte... that's how she got her job.
Ever wonder how social media works for advertisers; or even what exactly social media is? Well wonder no more. If you're sharing content, chances are you're involved in social media. Any network that allows you to share content easily among others is at it's core a social media network. It's like teen sex, social media (to paraphrase Avinash Kaushik). Everyone wants to do it. No one knows how, and when it's finally done, there is surprise it's not better. Advertisers quickly latched on to social media networks because it works. People trust peer to peer information much more than they do advertisements so let people distribute ads for you. Companies can also target people based on very detailed information or analytics. Digital media is always changing because user habits are getting more savvy, says Meg. So companies need people like Meg to keep up with the world of social media.
4 CURRENT TRENDS IN SOCIAL MEDIA
REAL TIME + SMART PHONES = GAME CHANGER
Word of mouth on steroids
1/3 of Canadians own a smartphone
1/2 all web searches are via mobile devices
Traditional News Media is no longer first line for breaking news
Twitter breaks stories instantly
LOCATION BASED SERVICES & GEOTAGGING
Foursquare, Godwalla, Yelp, Facebook, Twitter
GPS enabled smart phones allow location relevant sharing
Let your friends know where you are easily
It's a game
PRIVACY
1/3 of Canadians own a smartphone
1/2 all web searches are via mobile devices
Traditional News Media is no longer first line for breaking news
Twitter breaks stories instantly
Foursquare, Godwalla, Yelp, Facebook, Twitter
GPS enabled smart phones allow location relevant sharing
Let your friends know where you are easily
It's a game
Users are more sensitive to privacy issues online now
Increased privacy attracts users, but limits info/revenue
Services need to find happy medium
There is always risk involved with using non-private social media
SOCIAL MEDIA GETTING LESS SOCIAL
Increased privacy attracts users, but limits info/revenue
Services need to find happy medium
There is always risk involved with using non-private social media
Too much sharing going on
Users just want to get through the noise and access the features important to them
If you like you can commit social suicide!
WORKS
Users just want to get through the noise and access the features important to them
If you like you can commit social suicide!
Mosaic does some fantastic work. Check out their portfolio and even read up more about Social Media Integration on their company site.
SO?
Kevin has checked in at "Bed" at 11am on Friday morning. Maybe there's a social media service that could check my phone's GPS and see if I'm at class when I'm supposed to be and if not could trigger an alarm or send me a message telling me to move my ass. Maybe I just need a better alarm clock. So, I'm disappointed I missed what seems like it was a very interesting and informative talk. Maybe if I wasn't up all night on Facebook...
Kevin has checked in at "Bed" at 11am on Friday morning. Maybe there's a social media service that could check my phone's GPS and see if I'm at class when I'm supposed to be and if not could trigger an alarm or send me a message telling me to move my ass. Maybe I just need a better alarm clock. So, I'm disappointed I missed what seems like it was a very interesting and informative talk. Maybe if I wasn't up all night on Facebook...
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